Writing a book is already an effort, how much more if you will launch a step to market an eBook in an online market flooded with highly competitive rivals in eBook sales.
In what way can you make a space for your own in an already congested information superhighway?
Remember, much is at stake in the marketing process. That would determine the results of all your efforts and resources. Focus on promoting it first to your inner circles and gradually spread to a larger audience. Creativity is important. Reaching out to people is easy but holding their attention is another matter. So make it great, from the initial steps to the end.
Try this efficient measures which could hopefully bring your eBook at the forefront. It is just like paving the way for customers to land on your eBook or to spark their interest on the subject of your work.
a. Create your own website, and post blogs related to your soon to be out eBook. You can post the front cover, make it striking that audience would be so eager to look into its contents.
b. Acquire marketing skills. For first-time writers of eBook, take a leap and overcome your fears. Determination and marketing skills will surely bring you success.
c. Reader engagement. This is the most crucial step. Make your topic the latest issue or try to create a link that would connect people to your subject matter. Think of a target readers that would find your work relevant to their concerns. Â Also allow readers’ comments and reactions as well as activate sharing buttons to spread the topic. Many readers are browsing the net just for fun or to pass away time. They may happen to land on your page.
d. Intensify connections and linkages using social media and email. Here you will realize that email addresses matter. Try to keep a record of all emails of your friends, acquaintances and offices. You can spread the word through these contacts and get their insights. This is a way of getting their support in your upcoming eBook, and of course they will be interested and actually wait to get a copy. Post on Facebook and twitter to get their attention and actually encourage them to consider it. These are just the initial steps but could be really helpful the moment you launch your eBook.
e. Set the date. Inform all your connections, advertise and post on social media the launching date of your eBook. Prior to the schedule, you can try a teaser and hold a raffle among those who have shown interest, and give away free copies to chosen ones.
f. Partnership. Work with a salesperson to make deals with publisher and distributors. Initiate moves to attract more buyers and increase sales.
g. Gather feedbacks, suggestions and hire somebody to make an eBook review on your project. There is always a next time. You can do better on your next eBook if you try to review even the most minor errors that you have overlooked in the first one.